Ferrari Personalization Program


All Ferraris deliver a unique emotional impact. Since the very first models were built in the late 1940s and early 1950s, our clients have insisted on bringing a personal touch to their vehicles. In those early days, owners had freedom of choice in terms of the fabric, leather, wood, color, and finish of their cars, resulting in genuinely one-off creations tailored to their individual desires and tastes.

Over the years, many of our devoted clients, including legendary artists, film directors, writers, and artists, have put their own unique, personal stamp on our cars. Perhaps the most famous example is movie director Roberto Rossellini who presented his new bride, the Swedish actress Ingrid Bergman, with a unique gilded grey Ferrari that is now known in Maranello as Ingrid Grey.

Even today, stunningly beautiful cars, each one completely unique, continue to emerge from the same Maranello factory gates. Such diversity is seen because Ferrari offers clients not only an infinite choice of colors, but also an endless selection of materials, treatments, and finishes. Thanks to our Carrozzeria Scaglietti and Special Trim and Equipment programs, every Ferrari is unique. All of our clients have the option of virtually configuring their car at their dealership so that they can have a full preview of what their choices will look like.

We want to welcome drivers from all over Boston, Newton, MA, Quincy, MA, and Brookline to come visit us here at Ferrari of New England in Norwood, MA to find the Ferrari model that's right for them, and use our digital customization tools to personalize your Ferrari model to truly make it your own.